Can.You.Yo.To.The Mall.With.A 2.Weeks.Baby The Aroma of Persuasion

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The Aroma of Persuasion

Our sense of smell is so powerful that it can quickly trigger associations with memories and emotions. Our olfactory system is a primitive sense connected directly to the center of our brain. At four to six weeks of age, babies can tell the difference between their own mother’s smell and that of a stranger. Almost everyone has experienced situations where a smell evoked a nostalgic memory.

Think about the smells that take you back to your childhood. For some it is the smell of freshly baked bread, freshly cut grass or the neighborhood swimming pool. You can go back fifty years in a matter of seconds with your sense of smell.

Fragrances, aromas and smells trigger memories, feelings and attitudes in our minds. Smell can enhance or reinforce desired responses, as well as positive and negative moods. There are several examples of this active scent. Supermarkets with bakeries fill the air with the warm aroma of breads and coffee. Some baby stores send baby powder through the air ducts. As you stroll through the mall, the food vendors will make sure you smell their cookies, cinnamon buns, and Chinese food. Real estate agents are notorious for baking bread before interested buyers visit the home. Large amusement parks will smoke certain scents at certain times of the day to elicit responses and get an immediate reaction. The use of smell in these cases is an attempt to link the seller’s products and services with a positive attitude, thereby inducing the buyer to buy. Similarly, you can link positive smells with your message to create a positive attitude in your potential customers.

Numerous studies have been conducted on the smell it has on the association. A 1983 study of undergraduates found that female students who wore perfume were considered more attractive by male students. Scents were even found to improve scores on job evaluations in a study published by the Journal of Applied Psychology. Of course, offensive odors can also be (and have been) used to elicit a negative response. This offensive scent tactic was once used while campaign committees were rating and rating political slogans. Not surprisingly, slogan ratings dropped.

Learning how to persuade and influence will make the difference between expecting better income and having better income. Watch out for common mistakes that presenters and persuaders make that cause them to lose the deal. Get your free report on 10 mistakes that keep costing you thousands and increase your income today.

conclusion

Persuasion is the missing piece of the puzzle that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win lifelong friends. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think about the times you couldn’t. Was there ever a time when you didn’t get your point across? Couldn’t convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and achieve their goals? What about your relationships? Imagine being able to overcome objections before they happen, knowing what your prospect is thinking and feeling, feeling more confident in your ability to persuade. Professional success, personal happiness, leadership potential and income depend on the ability to persuade, influence and motivate others.

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